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Tag Archives: copywriting
Everything you need to know about being an AMAZING writer
Never write a word you wouldn’t say out loud. Say what you want to say out loud to a friend. Say it a few times until it’s awesome. Then type it up.
You only need one great feature
Our brains can’t handle a hundred facts. We need one big reason why something is good. Look at the photo. What do they feature? “Awesome Private Yard.” I’m sure there are other nice features of the house. But you only need one feature for this sentence: “Honey, let’s check this place out. I hear it [...]
3 lessons of marketing copywriting
If you can sell cardboard, you can sell anything. Check out these great examples of marketing copy on these cardboard boxes from U-Haul (click photos for closeups). They are marketing classics: Clear benefit to the user, concise, repeatable. Remember the 3 lessons of marketing copywriting: Benefit to the user, benefit to the user, and benefit [...]
How to write a Twitter-worthy headline
Twitter is now the best place to promote your blog posts. If just a few of the right people re-tweet it, you can reach tens of thousands of new readers instantly. That means that your blog post headlines have to be Twitter-ready. A few tips: Tell the complete story in the headline. It has to [...]
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