Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you help your fans and customers share, it gets them talking and creates relationships between them. Opportunities to do [...]
Tag Archives: contests
Willy Wonka had it right: Offer an experience instead of cash
If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk about it (you get no word of month) A much better prize is an [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
