On May 6, I'm going to be giving a condensed version of the Word of Mouth Marketing Crash Course specifically for corporate communicators at the Ragan Corporate Communicators Conference here in Chicago. If you've been interested in the Crash Course but haven't been able to afford or find the time for the full course, this [...]
Tag Archives: consulting
Three secrets to making your message go viral
Great ideas from Dan Heath and Chip Heath their Fast Company column. They talk about some the WOM classics that we featured in the 2006 WOMMA conference, including The National Outdoor Leadership School, the Fiskars campaign from Brains on Fire, and a nice lesson from Emanuel Rosen's great book "The Anatomy of Buzz". If you [...]
Sunday Inspiration: The favor bank
{You are awesome. You'll be just fine. I'll post something to remind you every Sunday.} Out of work? Start doing favors. Whatever job you had … someone really needs your expertise. Volunteer to help a startup. Advise a small business. Mentor. Teach a class. Blog about it. 1. It will keep you out there where [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
