BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Atlanta on November 8 and features case studies from UPS, Newell Rubbermaid, NCR, Coca-Cola, Solo Cup, Georgia-Pacific, DeVry University, and The Home Depot — [...]
Tag Archives: conferences
Show it, don’t say it!
You can talk all day long about how great you are. Or you can show everyone. Check out this great find by Matt Heinz: A booth by BalloonDesigners.com staffed by a woman in a balloon dress. How can you replace your brochures with a fascinating demonstration? Read Matt’s full post here.
The TED hotel conundrum
Every year 3,000 incredibly influential people show up in Long Beach, CA for the TED conference. It moved there 3 years ago and fills every hotel in town. The hotels are pretty crusty. No one expected that all these CEOs and celebrities would suddenly be staying for a week, so they haven’t been updated in [...]
How do you earn word of mouth in tough times?
Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it. Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling [...]
From the new edition of my book: Word of mouth case study — FreshBooks
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day last week. This case study focuses on FreshBooks and how they've now got great word of mouth as a result of trying lots of different little things. [...]
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