Communities | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: communities

InterContinental Hotel Group’s case study: How we created a private community for our biggest fans, presented by Nick Ayres

April 21, 2011

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make [...]

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SunGard’s video case study: Lessons in BtoB Community Building, presented by Leah Patterson

December 23, 2010

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]

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Scholastic’s video case study: Transforming Book Clubs Customers into Brand Ambassadors, presented by Ivy Li and Morgan Baden

December 17, 2010

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and more share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like [...]

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Why social media freaks people out

December 20, 2009

We’ve all seen executives freaking out trying to chase the social media fad of the day. I’ve always advised them to take a deep breath and chill. In my opinion, the only platforms you need to worry about are the ones where your customers are. Your job is to connect with a community of people, [...]

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How Intuit is connecting customers to create word of mouth — live with Kira Wampler

October 28, 2009

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]

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