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Tag Archives: Coca-Cola

The Coca-Cola Company’s case study: How to monitor social media on a global scale

February 28, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

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Is your advertising good enough to create passionate fans?

May 13, 2011

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad. But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared [...]

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Coca-Cola’s video case study: “The Creation of Expedition 206″

January 19, 2010

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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How Coca-Cola empowers fans all over the world — live with Adam Brown

November 20, 2009

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]

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Live coverage from last week’s BlogWell: How Big Brands Use Social Media

November 16, 2009

Last week’s BlogWell in Atlanta was fantastic. The case studies were filled with great ideas – lots of stuff to take home, the venue at Newell Rubbermaid was perfect, and we had some great support from our sponsors and partners. If you missed the event or are looking for a recap, be sure to check out our [...]

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A customer for life

October 31, 2009

A baby was born at 2,000 feet on an AirAsia flight. The airline gave mom and boy free flights for life (story). Extraordinary gestures like this create worldwide buzz. Every company could do it. It would be cheaper than a single TV ad. Coke truck drivers should have a cooler of cold Cokes to hand [...]

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BlogWell aha! #1: Social media strategy from Adam Brown of Coca-Cola

June 2, 2009

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you’ll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make your social [...]

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BlogWell: How big brands use social media

April 24, 2009

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest [...]

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