You can order a quesadilla at Chipotle, even though it’s not on the menu. Every parent knows this, because it’s the perfect thing to order for little kids — just cheese and a tortilla. Every parent tells their friends. Result: Tons of word of mouth. Why people share: Because it’s a secret. Because it’s special. [...]
Tag Archives: Chipotle
Is a new customer worth a burrito?
I don’t know what you spend to reach a potential customer, but I bet it’s more than $5. How much more would you spend if you could get a live prospect in your office for an hour? I love this simple promotion from REI. They offer free lunchtime seminars, and everyone gets a Chipotle burrito. [...]
Free movies: Screenings of Food, Inc. Sponsorship is more than a logo.
The new movie Food, Inc. is getting a lot of attention with its focus on problems with our food supply. Healthy food brands like Chipotle and Stonyfield are promoting the film. But word of mouth needs an action item. We need something that causes us to grab a friend and say, "Hey, I want to [...]
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