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Tag Archives: case study

Aha! #8: Social media strategy from Stan Joosten of Procter & Gamble

April 22, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Aha! #7: Social media strategy from Paula Drum of H&R Block

April 21, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Ivan Merc at the Hyatt Regency Columbus: You’re one cool dude

April 21, 2009

As a professional speaker I spend a lot of blurry time on the road.  This is one of those trips where I couldn't remember where I was headed until I got to the airport and a ticket popped out of the kiosk that said "Columbus" (Ohio, I presume). I get to the Hyatt Regency Columbus [...]

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Aha! #6: Social media strategy from Adam Moffat of Molson

April 20, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Rhett and Link Perform Live at BlogWell: The Internet Overdose Song

April 18, 2009

Rhett and Link are performing live at BlogWell: 8 Great Case Studies on Corporate Social Media. (So are Coca-Cola, Nokia, Microsoft, Johnson & Johnson, GE, Tyson, Turner Broadcasting System, and the Robert Wood Johnson Foundation.) New York | April 29, 1-5pm | http://gaspedal.com/blogwell Watch Rhett and Link perform the Internet Overdose Song: And, just for [...]

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Aha! #4: Social media strategy from Lizzie Schreier of Allstate

April 16, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Aha! #2: Social media strategy from Lee Aase of Mayo Clinic

April 14, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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From the new edition of my book: Word of mouth case study — Potbelly

March 14, 2009

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day this week. This case study focuses on how Potbelly, a Chicago-based sandwich chain starting to go national, created great offline word of mouth. Here's what they did: [...]

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Blog Council launches its newsletter: Big Business Blogging

March 10, 2009

As many of you know, my company runs the Blog Council, a community for corporate social media executives at the largest companies in the world. We’re excited to let you all know that we’ve just launched the Blog Council’s newsletter, Big Business Blogging: Corporate social media success stories. Each week, we’ll share a few examples [...]

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