We're hosting another amazing BlogWell conference — in San Francisco this time. 8 Great Case Studies on Corporate Social Media Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies. In one afternoon, we'll discuss measuring ROI, engaging fans, managing teams, dealing with legal issues, working [...]
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Win a copy of the new edition of my book!
Exciting news: The revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking, is now available! New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word of mouth worksheets March is [...]
Big news about my book
Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
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