We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is word of mouth legend Saul Colt who will [...]
Tag Archives: budgets
Don’t spend more money. Re-think how you use it.
Don’t try to compete with the big boys in your marketing. You’ll never have the resources to win if it comes down to out-advertising them. Entrepreneurs and small causes win on creativity, not cash. Take a look at this public service announcement. It’s an amazing example of pushing the envelope on interactivity — without over-the-top [...]
Understanding the numbers
We can argue about politics all day long, but most of us really don’t understand the numbers involved. That’s why I’m so impressed with this amazing graphic from the New York Times — click it! My takeaways: We’re spending a lot of time arguing about tiny boxes and ignoring the big ones. And the education [...]
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