Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]
Tag Archives: BtoB
Give away personal products to sell BtoB products
Providing free or cheap personal use is the best marketing for complex BtoB products. Eventbrite lets you use their high-end event registration tool for free for your personal events or parties. They make their money charging a commission for big events that sell tickets. Every big business event planner gets to fall in love with [...]
Attn. BtoB marketers: Last chance to register for MarketingProfs’ BtoB Forum next week in Boston
If you're a BtoB marketer looking for some great ideas and a few tips for overcoming some of the biggest challenges you're facing, you should check out MarketingProfs' Business-to-Business Forum next week in Boston. The conference is focusing on three key issues facing BtoB marketers today: Integrating your marketing programs Engaging customers and prospects Measuring [...]
BtoB vs BtoC: Don’t gouge me at work and expect me to buy at home
I use Peapod for grocery delivery at home. It's a great service, and the $5 charge is worth it for the time I save. So we started stocking the fridge at work. We're spending $100/week. Then I found out that they charge $17 for a business delivery. Feels like a rip-off. Now I'm pissed and [...]
Win a copy of the new edition of my book!
Exciting news: The revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking, is now available! New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word of mouth worksheets March is [...]
Big news about my book
Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
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