Four years ago I blogged about "How To Make Great Eggs in 2 Minutes." It’s not at all relevant to the blog, my business, or anything else (except breakfast). But I get more emails and followers from this post, every week, than anything I’ve ever written. Any idea why?
Tag Archives: breakfast
Give them a reason to forward your email
Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will [...]
Talking word of mouth with restaurant chain executives
On Saturday, May 16, I'll be moderating a discussion with top restaurant companies on how chains and multi-concept operators are increasing revenue and guest loyalty through word of mouth and social media. The discussion is part of the National Restaurant Association's annual Restaurant Executive Breakfast here in Chicago. The breakfast runs from 8:30 – 10:00 [...]
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