Cheryl at the Service Untitled blog shares a story we’ve all experienced: This morning I walked into my usual pharmacy to refill an allergy prescription, and there was a sign inviting new customers who transfer their prescriptions over to this store the offer of half-price on any new prescription and a $100 gift certificate for [...]
Tag Archives: brand loyalty
Would anyone dress up as your product?
You know you’ve established true love for your brand if people will dress up as your product for Halloween. You’ve gone from something for sale to something people want to be. Ask yourself: How clear is our brand? Is it simple enough that a person could wear our product, and her friends would know it’s [...]
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