Brains On Fire is one of the best word of mouth agencies there is. They know how to create a movement, especially around an important cause. One of the big lessons they teach: Make it personal. Get people involved, hook their ego, and call them out by name. They did just that in their post [...]
Tag Archives: Brains on Fire
How to create a fan community — live with Spike Jones from Word of Mouth Supergenius
As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, [...]
How to create a fan community — live with Brains on Fire’s Spike Jones
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Word of mouth marketing: A higher mission
Word of mouth marketing is more than just a marketing technique. It's a movement. It's a movement that says we believe that the only path to success is earning the respect and recommendation of our customers. Our work empowers people and gives them a voice … a process that can never be reversed. If we [...]
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