I sat down with Bob Pearson to discuss word of mouth ethics for his great new book Pre-Commerce. Read Part 1 and Part 2. An excerpt: Q: A lot of companies are still gun-shy about jumping into social media. Many of them are worried about the ethics, policies and rules of the road—and rightly so. [...]
Tag Archives: Bob Pearson
From the new edition of my book: Word of mouth case study — Dell
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we’re highlighting a new case study from the revised edition of my book each day this week. Today’s case study focuses on Dell and how as one of the first companies to get called out for not listening to their word of [...]
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