Keep your eye open for small things that no one notices. These moments make the best, most original posts. Look at my previous post, about how ShoeMall is making friends on Twitter. It wasn't a major campaign, and it wasn't big news. But it helped me make an interesting point.
Giving credit for blog posts
February 1, 2009
Blogging is all about sharing, linking, and quoting. But proper etiquette and courtesy require clear and appropriate attribution, and a link directly back to the source post. Not OK: Copying an entire post without credit and a clear, obvious link (or a lame link that doesn’t give credit to the author, the blog, and the [...]
Aha! #7: Great Ideas from Hilary Weber of Kaiser Permanente
January 16, 2009
We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
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