A great writer found her voice, a audience, and a career by writing great stuff. Great, funny, and deeply inappropriate stuff. Jenny Lawson is the funniest blogger. Her fans love her — and they show it with hundreds of comments, tweets, likes and shares on every post. More important: She did it the right way [...]
Tag Archives: Blogging
The most popular post ever on this blog
Four years ago I blogged about "How To Make Great Eggs in 2 Minutes." It’s not at all relevant to the blog, my business, or anything else (except breakfast). But I get more emails and followers from this post, every week, than anything I’ve ever written. Any idea why?
When it makes sense to blog about a free sample
In my previous post, I blogged about a free headset that was sent to me by an old friend. Sure, he got some promotional benefit out of it — but I wasn’t blogging to send him business, to thank him, or as a quid-pro-quo. I wrote the blog post because it met the editorial standards [...]
Death to content marketing: Why you need a journalist, not a marketing writer.
Read these really smart ideas excerpted from Mitch Joel’s really smart blog. This is the right way to use a blog to build your business. (The full post is here.) Death to content marketing. The problem with content marketing is the marketing part of the equation. Marketing content rarely connects with an audience. Why? Because [...]
The secret to finding original blog topics
It’s easy: Always be capturing ideas. Carry a camera and a notepad. Every time you see something, snap a shot or jot a note. Keep an electronic file of half-baked ideas. I use Windows Live Writer, and a lot of bloggers use Evernote. Although I have already written 2,000 posts, I have a huge file [...]
Before you pay for a big, expensive, gimmick campaign to impress a blogger …
Try something simple. Like inviting them over for tea and conversation. Don Levy at Sony Pictures wanted Oscar bloggers to write about the visual effect of the movie. Academy voters don’t necessarily have access to the same level of knowledge and understanding about the work that members of the visual effects branch, who do the [...]
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Did you ask them to comment?
July 4, 2011
I bet they will. When someone writes a blog post that mentions me, sometimes I notice it, sometimes I don’t. But every so often, the author emails me a note and asks me to comment, and I do. If you really want comments and discussion on your blog, don’t just sit back and hope people [...]