Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your [...]
Tag Archives: bloggers
Do you have a database field for blogs?
You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are [...]
Hershey’s video case study: The S’mores “Snacktivity” Suite at BlogHer, presented by Anna Lingeris
Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]
Word of Mouth using Twitter
Here’s a simple example of how easy it is to get bloggers to talk about you: 1. Make something interesting 2. Ask a few people to share it Paolo Tosolini put a short, fun video on YouTube. He decided to test the power of Twitter to get the word out. He sent a message to [...]
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