I get asked this several times a day. Sometimes by well-meaning entrepreneurs and authors, sometimes by talentless PR hacks. Here’s what you need to know: A blogger will only write about you if your stuff makes their blog better. There is no other reason. If you can’t offer something that meets that criteria, then don’t [...]
Tag Archives: blogger outreach
If you’re going to send a corporate holiday gift — do it right or don’t do it.
Lame: Generic can of popcorn with sender’s logo on a sticker. No card. Clearly they just handed a mailing list to catalog and gave zero thought to their customers or relationships. Awesome: Johnson Gray Advertising’s bizarre and wonderful Olf the Troll. I can’t explain it, but it did exactly what it was supposed to do: It [...]
Q. How do we STOP a blogger from writing about us?
A. Send them a canned pitch from your PR firm. These pitches are awful, off-topic, and off-putting. They also all look the same. Why would a blogger write a post being pushed by some junior PR rep? Every other blog is going to have the identical post. These pitches are instant turn-offs to bloggers. We [...]
Do you have a database field for blogs?
You have some kind of contact database. Do you have a field to enter each person’s blog URL? So many companies struggle to find the secret formula to get bloggers to write about them. They think that there’s some big list or inside track that certain PR firms have. Here’s the big secret: Bloggers are [...]
How to work with bloggers and influencers — live with Rick Murray
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
The Meat(ball) of the Matter: Give people something to talk about
Average movie attendance drops 42% after the big opening week –but Cloudy With a Chance of Meatballs only dropped 19%. Word of mouth was clearly pushing the movie. When you get this kind of excitement you need to fuel it. How? By giving people something to talk about. Sony did a great job by making [...]
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