Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with [...]
Tag Archives: Bill Samuels
Awesome Email Newsletters
*We will never, ever release your email.
**Third-party newsletter (Privacy Policy)
**Third-party newsletter (Privacy Policy)
Recent Posts
- The Home Depot’s case study: How to bring your culture to life through an online community
- Why would a music industry visionary be writing passionately about a turtleneck?
- Save the Date: Word of Mouth Crash Course, May 10, Austin
- It’s not over when you turn in your homework
- Pull up a chair around the fire
Work With Me

We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>






