We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and CME Group’s Director of Corporate Communications, Allan Schoenberg.
Here Allan shares a few tips on how to effectively use tools like Twitter and Facebook based on the class he’ll be hosting:
- It’s not about you. Being out on these platforms is about interacting with your audience and talking about things that are relevant to them (which doesn’t mean it’s always news or info about you).
- You have to be interactive. You have to ask questions, answer questions, and be willing to offer valuable information.
- Take risks. All of these social media applications and tools are so new that taking risks allows you to discover things that work, as well as a few that don’t.
Hear Allan’s live Supergenius preview (and check out our Facebook page to see all our interviews):
Toyota: Social media and crisis management
Clorox: Using gaming strategies to grow community
BlogWell: How Big Brands Use Social Media
