You have an office full of people who are smart and creative. But they’re completely bogged down with everyday work. It’s hard to focus on a big new idea when the usual crud keeps flowing into the inbox. You need to create a safe space for innovation. Set aside a specific time when it’s OK [...]
Tag Archives: bazaarvoice
“Everything great started small and good and tried to get better. It didn’t start big and mediocre and try to get good.”
Clay Shirky at the BazaarVoice Social Commerce Summit, 4/5/11.
Ask your customers to review you after every sale
Reviews on your website build customer trust and increase sales. We’d all rather buy from companies and products that are well-recommended. How do you get more reviews? Just ask. Send a reminder email asking for reviews after each order. Take a look at this great example that Costco sent me: Give a clear call to [...]
12 great brands teach you how to get word of mouth
Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer [...]
Bazaarvoice’s Sam Decker on how to make the most of fan feedback — live Word of Mouth Supergenius preview
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker
Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
Free word of mouth webinar tomorrow: Positive results from negative feedback
Join me for a free word of mouth webinar I’ll be hosting tomorrow with Bazaarvoice, the folks responsible for all the helpful reviews on BestBuy.com, Dell.com, Overstock.com, and a bunch more. Their CMO, Sam Decker, will join me to talk about how to turn negative word of mouth into positive results. We’ll be discussing how [...]
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