{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} It's too hard to talk about all your features and benefits. Instead, give everyone something simple to talk [...]
Tag Archives: Apple
Too many choices
More choice doesn't mean more sales. Instead, it often frustrates customers and sends them to a competitor. Canon offers 20 models of small digital cameras. How different can they be? Dell offer 6 lines of consumer laptops in 14 variations, every one customizable beyond the 4 choices they suggest. (Plus business, small business technical, and [...]
Get on stage
Apple created an iPhone application that lets you advance slides in a presentation from your phone. Important? No. Useful? A bit. Great word of mouth? Definitely. They figured out how to get a key group of influencers — speakers and presenters — to pull out their iPhone in the middle of a speech. Now that's [...]
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