If someone put something in your website’s shopping cart — they did it for a reason. They are actively in the purchase consideration process. If they leave it behind — there’s a reason for that too. They found a better offer, they decided not to buy, or maybe they just got distracted. Don’t let them [...]
Tag Archives: Apple
Why tech gurus will never understand the Kindle
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to [...]
How to win against a worthy competitor
You can work really hard to make your product perfect. But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead. If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if [...]
What they don’t know won’t hurt them
Mac people love to believe that Macs don’t crash. Which isn’t true. When a program crashes on the Mac, it’s quiet. It closes without an error message and goes away. When a program crashes on Windows, you get a big error message and an announcement that it’s sending crash data to Microsoft. What’s the lesson? [...]
Radically change the rules
Apple’s Final Cut Pro video editing software already had 50% of the market. It cost $1000. Then they did something nobody expected: The new version only costs $299. All of their competitors are sitting on business plans, financials, and development plans that are now completely irrelevant. I assume that they are in a bit of [...]
What does your cell phone charger say about you?
The EU has required that cell phone makers all use the same USB charger. This is a good thing. It will save a ton of waste, expense, and hassle for consumers (more detail). But it’s also a lesson to all manufacturers who intentionally changed the plugs and connectors with every model so they could sell [...]
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