Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and [...]
Tag Archives: American Express
Be the first one to be better
Consumers hate gift card fees. Congress is banning abusive practices. American Express got it right: Instead of fighting the trend, they were the first to eliminate fees on their gift cards. When an industry gets away with practices that anger consumers, the industry usually fights to the finish to defend them. Until one company sees [...]
Check out the Comic Book!
Work With Me
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
