Just ask them! Super simple, like this “Share your purchase” box in the Amazon checkout process. Lesson: Are you remembering to ask for word of mouth? It’s the #1 way to generate referrals from happy customers.
Tag Archives: Amazon
Why tech gurus will never understand the Kindle
All the tech bloggers are comparing the new Kindles to the iPad. Which isn’t the right analysis at all. The Kindle isn’t targeted at techies and power users with money. It’s for moms. I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to [...]
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
Dear Jeff Bezos: You’re not very good at saying thank you.
We’ve spent $25,000 with Amazon this year. And last year, and the year before that. At some point, any recognition would be appreciated. Maybe a note from Jeff, or a gold star on my account, or a VIP phone number to call. We love what we get, and the service is near-perfect. But you still [...]
Apologize like you mean it
How many times do you have a problem with a company and all you want is an apology. And they say everything but “I’m sorry.” When you screw up: Take responsibility. Apologize for real. No mealy, bullshit, weasel words, like “we’re sorry that you feel that way.” Do it fast. Here’s a great example from [...]
Your reviewers are telling you how to do a better job
Look at this great advice from a customer review on Amazon. Do you think the manufacturer read it? Did they learn from it? Or did they just get angry? 4 of 4 people found the following review helpful: buy a bottle of Goo-gone when you buy this radio, June 12, 2008 By S. Dodson (Western, [...]
The wrong way to handle a negative review
I wanted to return a Christmas present that I bought from a third-party seller on Amazon. It was the usual bad story: They wouldn’t respond to my emails, then it took weeks to get a return authorization, then they wanted me to pay $25 postage for the return and a $28 restocking fee. So I [...]
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