Excitement started to build for the Palm Pre phone after the January consumer electronics show. Everyone said it was amazing. I was eager to try it, even though I had bad coverage from Sprint years ago. This was a chance for Palm and Sprint to win me back. So I waited. I signed up for [...]
Tag Archives: advertising
The dirtiest hotels
When you're stumped trying to come up with remarkable features to talk about in your marketing — go the opposite way. Talk about something awful, opposite, or different. Example: Take a look at TripAdvisor's ad for the dirtiest hotels. It might just be the thing that gets the attention of the prospect who has tuned [...]
David Ogilvy
I am a businessperson and a marketer because I stumbled on a a copy of Ogilvy on Advertising when I was 13. My dad had it in his briefcase on a family car trip. I devoured it, reading again and again. (It also has 3 naked breasts in it. I'm sure that mattered at the [...]
A Super Bowl ad is not what you need
Denny’s traffic is down 8.8% for the quarter. So they're going to buy a SuperBowl ad. This isn't going to work. Everyone knows Denny’s. They have 90% top-of-mind brand awareness. There is nothing you can say in 30 seconds that will make a single person decide to jump up and run to a Denny’s. Here’s [...]
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