IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.
Tag Archives: advertising
Show up where your customers appreciate it most
Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water [...]
Make visiting your business a special occasion
You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip [...]
When lawyers edit your advertising
From a major bank’s website: Lesson: If you can’t make a great, strong claim — you shouldn’t be advertising it. If you can’t write reasonable ad copy without someone watering it down, then you need to fight the internal battle to give you the freedom to do it right.
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