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Tag Archives: advertising

This is how you make advertising

May 22, 2012

Possibly the best Craigslist ad ever. And a lesson for anyone who creates advertising: Ads have to be worth reading or they don’t work. They don’t need to be silly, they can be informative, entertaining, educational, sentimental — anything works. As long as the advertisement gives you a genuine reason to pay attention. (Click for [...]

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Are you missing your easiest advertising opportunity?

May 20, 2012

Your email signature is an incredible way to tell people about what you’re promoting — without being too promotional. It’s an unobtrusive way to feature a message that is specifically targeted at people that you’re already communicating with. Add up how many emails you send each day. Think about how many emails your entire team [...]

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How Don’t Mess With Texas became one of the most talked about ad campaigns of all time

April 9, 2012

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be [...]

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A fly in the sushi

March 27, 2012

It’s a fantastic new sushi chain. Clever concept, great decor, sophisticated design, fun for the kids. The restaurants are stylish, modern, and fun. It’s ready to go national and they’re looking for franchisees. But there is a loud wide-screen TV that ruins it all. The mood is broken by noisy TV commercials (for a pizza [...]

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12 ways to be a fantastically family friendly business

December 29, 2011

IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.

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The bargain that makes advertising work

November 16, 2011

Advertisers have a deal with consumers: You give us entertainment or information, and we’ll give you attention. (And if you don’t deliver your part of the deal, we’re going to ignore you and resent you for wasting our time.) As we discussed in yesterday’s post about Nike’s advertising:  If you’re spending the money to make [...]

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Strive for this

November 15, 2011

Do you make ads so good that people send them around as inspirational messages? Do you make ads so good that people watch them weekly? Do you even try? When you create a TV ad, you’re paying to send a message to millions of people. You have an obligation to go for greatness. Example: I [...]

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Placement is everything

November 12, 2011

Even the best ad in the world fails if you run it in the wrong place. Like this customer service billboard in front of a trash can. Buying ads (or earning recommendations) in the wrong media, the wrong page, to the wrong audience, or at the wrong time can do more harm than good. Spend [...]

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Show up where your customers appreciate it most

September 28, 2011

Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water [...]

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