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Newsletter #789: The “Social Media Should be Easy” Issue

July 1, 2010

If you’re getting stressed about all the elaborate, expensive, shiny social tools out there — take a deep breath. Social media can be easy (and fun) and still profitable. A few examples here: 1> To share insider stuff 2> To offer simple deals 3> To thank your fans 4> Check it out: Convert YouTube videos [...]

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Buy one, give one, send 5 bucks

November 6, 2009

I’ve written before about how I’m a big fan of how Adagio Teas uses simple offers to get great word of mouth. They may have the best word of mouth execution of any site I’ve seen — learn from them. Here are a few more examples that you could do too: 1. Make it easy [...]

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How to get followers: Just ask

July 3, 2009

Want to get a ton of Facebook fans and Twitter followers? Just ask. On the side of every web page In your email correspondence Most important: on the Thank You page after every order. Someone just gave you cash — why wouldn't they be your friend? Think about how many fans you'd have if 20% [...]

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