Ad Placement | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: ad placement

Placement is everything

November 12, 2011

Even the best ad in the world fails if you run it in the wrong place. Like this customer service billboard in front of a trash can. Buying ads (or earning recommendations) in the wrong media, the wrong page, to the wrong audience, or at the wrong time can do more harm than good. Spend [...]

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When ad targeting goes bad

January 5, 2009

I'm a huge fan of Hulu — because it works, but mostly because they are the first company to prove to the ailing/blind entertainment industry that there is an intelligent path to thrive (if they stop fighting the future and start getting smart). But … they need to do a little work on where they [...]

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