Do you want people to talk about your product?
Give them a name to remember and a name that’s easy to share.
Which are you more likely to talk about:
- Capilene 1 Stretch Boxer Briefs (Patagonia)
- Light Boxer Briefs (The North Face)
- Coolest Cool Jewels 6 Inch Short (Columbia)
The topic of Cool Jewels sparked instant conversation about high-tech underpants in our office, and we’ll remember it for months.
The Lesson: You need a conversation starter to start a conversation. Don’t bury your word of mouth under a boring name. Another example here.