More Great Stuff:
Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
If you want people to talk about your stuff, then you need to pick one thing to be.
Answer this: "It is the ______."
Not: "It is _____ AND ____"
A brand can’t be two things. You have to be the one.
Prius is Hybrid.
Camry is a family car, and also (sometimes) a hybrid.
Accord is a family car, and also (sometimes) a hybrid.
Prius wins. It will always by the one true hybrid.
Read these Al Ries classics (in this order): The 22 Immutable Laws of Branding, Positioning, and Focus
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:GasPedal: 
We'll help you get started with word of mouth and social media. Call us first for practical, how-to advice you can actually use.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
I recently worked with a business to focus its strategy. This business was only small (<6 people), but had a large portfolio of products and skill sets in the IT/AV spaces. It had worked with a number of clients in many different verticals and meant something different to each one.
“We can do anything you want” is a very tough story to pitch to a new customer. How can you trust that? That sounds like, “we’ll have a go at anything”. Even if that’s not the case, that’s exactly what the potential client hears, and they don’t trust it one bit.