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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
On her birthday, my wife received a card and a coupon from Anthropologie, one of her favorite stores.
The necklace got you to engage with the offer, to play with it, and to think about it. (A regular flyer would have been tossed.)
The coupon was for a discount the entire month of your birthday, so you held on to it.
This is so well done, and so easy to do.
Learn to be a great word of mouth marketer.
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We're the community for social media leaders at the world's greatest brands. Learn more >>
You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Mine showed up broken in two.