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Sales vs. Marketing

Sales – you call them.  Marketing – they call you.

Marketing makes sales work better.  Sales covers for weak marketing.

Peter Drucker: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

(Thanks to Olivier Blanchard)

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Comments

  1. mike walsh May 7, 2009 at 8:40 am #

    Bravo!

  2. Paul Parkinson May 7, 2009 at 9:19 am #

    Sales vs. Marketing
    Selling to the one vs. selling to the many.
    It’s the same thing – different ends of the same stick.
    Nothing gets bought or sold without one somewhere in the chain.

  3. Jenny May 7, 2009 at 10:47 am #

    This is the perfect verbalization of those two terms. It drives me crazy that so many sales jobs are referred to as “marketing” jobs when the two are different but can be complimentary. Personally I’m a fan of good marketing and minimal sales.

  4. Nancy May 7, 2009 at 10:50 am #

    Nothing harder than trying to sell something to someone who knows nothing about it and has no idea what it can do for him or her.
    Great points!

  5. Gino Cosme May 7, 2009 at 11:12 am #

    Selling is important, but I’m a firm believer in marketing – long term, it pays off, plus there’s a wealth of strategies that allows a company to stand apart. Also, let’s be honest – pushy salespeople don’t resonate well amongst most corporates, unless you’ve addresses a real concern and/or identified a unique value proposition.

  6. Suzanne Elshult June 18, 2009 at 8:21 pm #

    Difference btwn sales and marketing. Quotas.