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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Sales – you call them. Marketing – they call you.
Marketing makes sales work better. Sales covers for weak marketing.
Peter Drucker: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Bravo!
Sales vs. Marketing
Selling to the one vs. selling to the many.
It’s the same thing – different ends of the same stick.
Nothing gets bought or sold without one somewhere in the chain.
This is the perfect verbalization of those two terms. It drives me crazy that so many sales jobs are referred to as “marketing” jobs when the two are different but can be complimentary. Personally I’m a fan of good marketing and minimal sales.
Nothing harder than trying to sell something to someone who knows nothing about it and has no idea what it can do for him or her.
Great points!
Selling is important, but I’m a firm believer in marketing – long term, it pays off, plus there’s a wealth of strategies that allows a company to stand apart. Also, let’s be honest – pushy salespeople don’t resonate well amongst most corporates, unless you’ve addresses a real concern and/or identified a unique value proposition.
Difference btwn sales and marketing. Quotas.