If people can't remember the name of your product — you lose.
- You get zero word of mouth, because no one can tell a friend what you are
- Your advertising is wasted, because no one can go to the store and ask for it
- Even a fantastic review does no good, because no one will ever be able to search for your product and find it
Wall Street Journal's Walt Mossberg gave a great review to the Toshiba NB205-N310 netbook. But the Dell Mini and the Eee PC are the ones I'll remember when someone asks for a recommendation.
A bad name is baggage that drags down all your future marketing.
This reminds me of a joke about Sony gear.
“What is the difference between the PVW2600 and the PVW2650?”
“50.”