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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Every trade show is awkward at the beginning. Most people aren’t comfortable talking with strangers.
A truly awesome name tag breaks the ice by helping with the small talk.
These examples from LEGO’s BrickWorld event do something else important: They recognize returning participants and make them feel extra special. They are rewarded for their loyalty in front of everyone.
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My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
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Hey Andy, in that third picture…
does the person have a pony tail on his beard
or does the woman wear her hair in the front
or is it a bigfoot convention?
or possibly is the nametag on the back?
inquiring minds want to know.
That is a very lovely beard.
Great of you to point out these nametags, Andy. I keep meaning to write up more about it. One day soon, I swear.
One note of clarification: Brickworld isn’t an official LEGO Company event. It’s actually an unofficial, fan-run event. Crazy, eh??