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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Want to earn real credibility with your prospects? Show them that you know how smart they are.
Virb, a site targeting web designers, has an ASCII logo buried in the source code of their site. Message: We know that our customers are the kind of people who read the source code.
CombiPhos Catalysts runs an ad with just pictures of molecules. If you know what the heck it is, you know they're talking to you.
We're the community for social media leaders at the world's greatest brands. Learn more >>
You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:GasPedal: 
We'll help you get started with word of mouth and social media. Call us first for practical, how-to advice you can actually use.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
This can be used as an effective form of “positive friction” to deter unwanted customers and encourage the ones who really are smart — and will be gracious and polite, resulting in less stress for support staff and an overall awesomer company-customer relationships.