Want to get people talking? Wow them. Check out the “Street View” on Google Maps.
Dear Sony
May 27, 2007
Dear Sony: Please accept my sympathies. You’ve become the old guy wearing khakis at the rock concert. It’s time to accept that you’re just not cool any more. It’s time for us to go our separate ways. Yes…I’m breaking up with you. We used to be in love. I eagerly bought everything you offered. TV, […]
The first graduate course on Word of Mouth Marketing
May 26, 2007
Just in: I’ll be teaching the first graduate-level course anywhere dedicated to Word of Mouth Marketing. Northwestern University’s Integrated Marketing Communications Program, in the Medill School of Journalism has been kind enough to invite me to join the faculty. This will be a summer course. The students will be doing a ton of real-world live […]
Hey, Entrepreneurs: TAKE A DAY OFF!
May 25, 2007
Dear Entrepreneur: It’s a holiday weekend. You need to turn off your computer, take a deep breath, and relax for a few minutes. Why? Everyone else is relaxing. Don’t be bugging them with emails over the holiday. Your job is to convince people that you are a "real" CEO of a "real" company. It’s hard […]
A Measurement Double Standard
May 25, 2007
Everyone is talking about how we measure the ROI of word of mouth and social media. It’s an important topic, and I helped lead the early efforts in the field when I was at WOMMA. Here’s what’s bugging me. Talk to some traditional marketers about blogs or word of mouth — and they demand formal […]
What took you so long?
May 24, 2007
Everyone’s been asking me why I haven’t been blogging for the last few years. Considering that I’ve been a fairly high profile participant in promoting blogging and developing ethics codes for business that blog, my absence has been noticed. It was a simple thing. My full-time job was being the head of the Word of […]
Good Money, Bad Money
May 24, 2007
Are you charging for things you shouldn’t be? Is the way you sell things costing you money or referrals? Photographers traditionally charge you for the photo shoot, then they lock away the negatives in a drawer, making you pay a huge fee for the prints. This makes every single customer angry. It always has. It […]
#6.00: The “Welcome Back” Issue
May 23, 2007
“Damn I Wish I’d Thought of That” is back — now with extra usefultude! It’s good to see you again. 1> New and improved 1> New and improved Your friendly newsletter will be as great as ever, with these added bonus features: * It’s a blog, too. You get frequent posts and RSS to supplement […]
Live: PR News Webinar with John Bell
May 16, 2007
Hear me live with Ogilvy PR’s John Bell (blog) on a live webinar from PR News. It will be a great seminar, specifically focused on how PR experts can generate word of mouth PR News WebinarJune 20, 1:30 to 3:00 Website Detail: Now more than ever, knowing how to engage your customers and foster brand […]
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