See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Is it OK to ask people to talk about you?

A great thought from Scott Ginsberg: DON’T: focus on asking people to spread the word for you. DO: concentrate on making your ideas, products and services self-evident.  Build remarkability into them ahead of time. That way, you won’t HAVE to ask. People will just do it. Read the original post here.  This is right on, […]

(5) Comments - Read & Join the Conversation

Live blogging at conferences

Get someone to blog your events. Give them internet access, passes to the conference — then get out of the way. Let them publish their unfiltered opinions. Michael Rubin and I started doing this in 2005 at WOMMA. It was a huge hit. Why live conference blogging is amazing: It creates a permanent record of […]

(5) Comments - Read & Join the Conversation


Do you think you really know your customers? Only if you’ve read a romance novel. Romance fiction comprises a 26.4% share of consumer book sales.  Romance fiction generated $1.4 billion in sales in 2005. There were 5,994 romance titles released in 2005. (source) That’s insanely huge — and inconceivable to us big-city marketing types.  If […]

Comments Off - Read & Join the Conversation

ConsumerBase, ethics aren’t a game

The idiots at ConsumerBase send me constant spam. Here’s the fine print at the bottom of each email: We support ethical practices. This email was sent to by ConsumerBase LLC because you have not previously unsubscribed to our email solicitations. By clicking on any link in this email, except the unsubscribe one below, you […]

Comments Off - Read & Join the Conversation

High school newspapers

Here’s a great bit of advice from Anastasia Goodstein at Ypulse: She interviews an author about reaching out to the most under-served journalists in the world:  High school newspapers. The author shares: As I go about major grassroots promotion for Violet On The Runway, I found an avenue that I think might be interesting to […]

Comments Off - Read & Join the Conversation