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Is it OK to ask people to talk about you?

A great thought from Scott Ginsberg: DON’T: focus on asking people to spread the word for you. DO: concentrate on making your ideas, products and services self-evident.  Build remarkability into them ahead of time. That way, you won’t HAVE to ask. People will just do it. Read the original post here.  This is right on, […]

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Live blogging at conferences

Get someone to blog your events. Give them internet access, passes to the conference — then get out of the way. Let them publish their unfiltered opinions. Michael Rubin and I started doing this in 2005 at WOMMA. It was a huge hit. Why live conference blogging is amazing: It creates a permanent record of […]

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Romance

Do you think you really know your customers? Only if you’ve read a romance novel. Romance fiction comprises a 26.4% share of consumer book sales.  Romance fiction generated $1.4 billion in sales in 2005. There were 5,994 romance titles released in 2005. (source) That’s insanely huge — and inconceivable to us big-city marketing types.  If […]

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ConsumerBase, ethics aren’t a game

The idiots at ConsumerBase send me constant spam. Here’s the fine print at the bottom of each email: We support ethical practices. This email was sent to andy@xxxxxxxx.com by ConsumerBase LLC because you have not previously unsubscribed to our email solicitations. By clicking on any link in this email, except the unsubscribe one below, you […]

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High school newspapers

Here’s a great bit of advice from Anastasia Goodstein at Ypulse: She interviews an author about reaching out to the most under-served journalists in the world:  High school newspapers. The author shares: As I go about major grassroots promotion for Violet On The Runway, I found an avenue that I think might be interesting to […]

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