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50 Reasons Why: A brainstorming toy

I love this amazing brainstorming tool from Wowza.  Use it to break through writer’s block and get new ideas.  It combines interesting quotes and Flickr photos in unexpected ways. Check it out here.

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Why nobody talks about Krispy Kreme any more

Krispy Kreme built a wonderful word-of-mouth phenomenon — and a valuable national brand — around one great reason to talk: Hot donuts. It was simple, easy to remember, and easy to repeat — word of mouth gold. People told a friend. They brought their friends to see the machine. They drove around the block and all over town to catch […]

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Preview of my WOMMA Summit keynote

I’ll be at the WOMMA Summit for the next few days … hanging out with the world’s greatest word of mouth marketers.   Here’s a teaser for my keynote:   1. The slides only have 35 words   2. I use these icons  

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Very useful: Zamzar

I’ve been using Zamzar to convert files between different audio and video formats.  It will convert anything and is totally free.  Specifically, I use it to capture YouTube videos and convert them to mpg so I can put them in my powerpoints. Check it out

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Zillions of free employees: Google Image Labeler

Google wants to add tags to all the gazillion images that they have indexed, to improve search results. So they’ve asked the public to sign on and help tag the photos. The genius part?  They’ve turned it into a video game. You get points for ideas, there’s head-to-head competition, and a top-score listing.  And it’s […]

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People like me

(As in "people such as myself") Some version of this phrase keeps popping up as the answer to the question "How do you decide what to buy?" What strikes me most is that "people like me" are strangers, not friends and family.  We trust the people who post a review on Yelp, who blog about […]

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Donate and get a little green PC

The One Laptop Per Child Foundation is having a very cool fundraiser.  Donate $399 and you’ll give one laptop to a child in a developing country and get one for yourself.  I really really want one of these, so I just made 3 donations.  (Don’t tell my wife.  My geek friends understand.)  It’s an amazing […]

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The power of a name

My 3-year-old wouldn’t get near “Water Wings.” But he LOVES “Water Muscles.” He also loves dried plums — formerly known as “prunes.” I really admire the creativity and success of the California Dried Plum Board to completely re-brand a fruit that we’ve know forever.  They actually had to get government approval: In 2000, the Food and […]

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Whole Foods: Missing the point

According to the WSJ: Whole Foods Market Inc.’s board, reacting to Internet postings by its chief executive, amended the company’s code of business conduct last week to sharply restrict online activities by the grocer’s officials. The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on Internet forums that aren’t sponsored by […]

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