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Good and Bad in Telecommunications

Two Wall Street Journal headlines that impact us all:1. Good:  Verizon gets it! "Verizon Wireless’s decision to open its network means that customers will be able to buy cellphones from rival companies and use them on Verizon’s network." This is a lesson for all companies. You can fight a trend, or get ahead of […]

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Another sleazery alert

A friendly reader tipped me off to a company that offers to pack web sites with positive reviews for you.  Their service: We offer dedicated staff to add positive comments, based upon customer, staff, and vendor laudatory statements to blogs underneath these videos as well as create new blogs touting the features, advantages, and benefits […]

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Greatest Airport Food of All Time – Add Your Favorites

(In honor of the insane travel over Thanksgiving.  Add your favorites in the comments section.) Salt Lick BBQ – Austin Lalo’s (Breakfast Burrito) – Chicago Midway Pegasus (Spinach Pie) – Chicago Midway Rubio’s Fish Tacos – San Diego Figs – New York LaGuardia Corky’s BBQ – Memphis Martin’s – San Juan, PR The sushi restaurant […]

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How To Get Me To Choose Your Competitor

Here is a great post from Debbie Levitt, sent to me by Steve Kennedy. She says it better than I could, so here it is.  This happens to me every week. So I’ve been playing with Salesforce and the applications that can be installed into Salesforce. I’ve been demo’ing and testing all kinds of apps. […]

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Toys R Us

Susan Gunelius writes about the improved Toys R Us logo.  I suggest that Toys R Us may want to focus on other essential brand-building tactics: Mop your floors Take out the garbage Place products on shelves, in a logical order, neatly Fix broken lights, shelves, doors, carts …. well, fix all your broken crap How […]

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Is it really you?

1. A bad ad:  One that fails the "logo test" — could you replace your logo with a competitor’s and still use the ad? John Moore provides a great example with the new Starbucks ads, which could easily be for Caribou Coffee (look here).  Car companies fail this test all the time. 2. A bad […]

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Google slams PayPerPost

According to TechCrunch and MarketingVox: Some bloggers participating in PayPerPost’s program have found their site PageRanks lowered to virtual obsolescence by Google in the past week. … A lower PageRank means affected sites will no longer appear anywhere near the top of relevant search results. Indeed, many harmed bloggers have been relegated to the hinterlands […]

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Take care of the friends of your friends

I ran a word of mouth workshop this week for AMO (the laser vision correction people) at the annual American Academy of Ophthalmology conference. After my keynote we did small-group brainstorming to come up with word of mouth marketing ideas. My favorite: When you get Lasik, you need to bring a friend to drive you home. […]

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A 3-year-old explains “branding”

Take a listen to my son Charlie explaining why 2 books are the same "brand" (he used that word himself, I started recording.)  The fantastic books that he is talking about are: Download the MP3 file

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