Customers want to connect with your company, and each other. Make that connection and you’ll create huge group of happy regulars. 1> Let Your Customers Do the Selling 2> Connect Your Customers 3> Advertise the People, Not the Product 4> Check It Out: This Is Broken 1> Let Your Customers Do the Selling A picture [...]
You Can be an Email Marketing Supergenius #210
#2.10: The “Recognition” Issue You get one second before your emails are deleted — unless the reader recognizes it as yours. 1> Connect It to Your Brand 2> Stay Consistent 3> Keep It in the Family 1> Connect It to Your Brand Your emails should be similar in look and style to your website. If [...]
Paging Dr. Spam-Free #1.07
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.07: Do we know who the spammers are? The Doc Explains: “NANAE” Q: Dr. Spam-Free, who are all these spammers? Can’t we track them down and beat them senseless? Are they all hiding overseas? The Doctor Replies . . . Most professional spammers are in [...]
Paging Dr. Spam-Free #1.06
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.06: Can I get a copy of complaints that are sent to ISPs? The Doc Explains: “Spim” Q: Dr. Spam-Free, I want to respond to people who report me as a spammer to the ISPs. Can I get notified when this happens? Can I get [...]
You Can be an Email Marketing Supergenius #209
#2.09: The “Increase Web Site Visits” Issue Once you’ve got avid readers for your email newsletters, your next step is to get them to visit your web site. 1> Everybody Loves Freebies 2> Leave Them Hanging 3> Mirror Your Menus 1> Everybody Loves Freebies Free downloads are irresistible. Try linking your emails to a free [...]
Paging Dr. Spam-Free #1.05
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.05: Should we have a pay-to-send email system? The Doc Explains: “Transactional Emails” Q: Dr. Spam-Free, what do you think about the various proposals to have legitimate senders pay to send emails, such as “email postage?” The Doctor Replies . . . I think it’s [...]
You Can be an Email Marketing Supergenius #208
#2.08: The “Encouraging Pass-Alongs” Issue Learn to increase your list size by encouraging your readers to forward messages to a friend. 1> Tell Them To 2> Make It Easy 3> Reach out to Recipients 1> Tell Them To If you want people to forward your email — just ask. Add text and buttons that say [...]
Paging Dr. Spam-Free #1.04
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.04: What’s up with verified sender technologies? The Doc Explains: “Dedicated IP” Q: Dr. Spam-Free, I’ve heard about new systems that the ISPs are going to be using to verify the identity of email senders. Is there something I should do to get on the [...]
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