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I use two really great products from 37signals: Backpack – a simple organizer for notes and task lists Basecamp – a message board/project management system for small groups They each start free. You get a ton of use and a ton of value immediately. Then, when you need a little extra, you pay a little […]

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You don’t have to be everywhere

Everyday somebody asks "are you on ……?"  Not drugs, but yet another social network, blog community, or web 2.0 tool. TechCrunch and Mashable are the blogs that chronicle the rapidly-exploding universe of social environments that want your time. Between them, they sometimes introduce 20 new sites a week.  Don’t panic!  You don’t need to join […]

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You go where your friends are

I interviewed Jacob Robinson of Sony Online Entertainment.  We talked about the social aspects of word of mouth marketing, specifically in the video game environment. He shares how we go where our friends our. It’s not the graphics, it’s not the features. You may even hate the game.  But if your friends are there, you’ll […]

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Official unofficial communities

What do you do if you want to great a vibrant user community for your products … but you don’t want it to look too corporate or managed?  Steve Jones at Capable Networks specializes in setting up user communities in partnership with brands like TiVo, Sling, and Monster Cable.  They put the whole thing together, […]

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Audio: Intro to word of mouth

Here’s an interview I did with the AMA about the basics of word of mouth marketing. I sound a little mellower than usual …. Listen here

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Comcast bribes bloggers to get positive word of mouth

Comcast is using PayPerPost to generate false positive blog reviews. Pure sleaze. Calling all geeks:  I’m looking for a volunteer to help create a website / wiki to catalog and expose companies that are stupid enough to try this. Contact me! FTC: This is exactly they behavior you said would […]

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R-Rated Airlines

I can’t explain this at all.  Seems overwhelmingly dumb.  Airlines are defending their right to show R-rated movies on board … where dozens of kids will be watching.  That’s just rude and irresponsible.NY Times: Young Fliers See the Film, Be It PG or R NY Times: Fasten Your Blindfolds. The Movie is Starting If you […]

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