Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.10: Have Email Brokers Gone Bad? The Doc Explains: “Verified Sender” Q: Dr. Spam-Free, How can I tell if my email list broker is on the up and up? How do I know if I’m being sold a spammy list? The Doctor Replies . . [...]
You Can be an Email Marketing Supergenius #213
#2.13: The “Placement Matters” Issue Where you put stories in your newsletter makes a big difference in readership. Rearrange for results. 1> Last Link 2> Tweak the Template 3> Real-Time Rearranging 1> Last Link Having problems getting people to read your entire message? Mention the last story, of the newsletter, in the email subject line. [...]
Paging Dr. Spam-Free #1.09
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.09: Stolen Email Lists The Doc Explains: “Phishing” Q: 90+ million email addresses got stolen from AOL and sold to spammers. How can this nightmare happen? The Doctor Replies . . . It happens more often than you think. Spammers are crafty scumbags with lots [...]
You Can be an Email Marketing Supergenius #212
#2.12: The “Increasing Clicks” Issue Advertisers want to know your click-rate. Are you gonna be embarrassed when you tell them? 1> Monitor and Purge 2> Consolidate and Conquer 3> Make it Look Live 1> Monitor and Purge A huge list filled with unresponsive readers is worthless. Track the readers that have opened and responded to [...]
Paging Dr. Spam-Free #1.08
Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.08: Spam trouble from tell-a-friend forms The Doc Explains: “Spam Rage” Q: I’ve been warned by my lawyer and my email hosting company that I could get accused of spamming if I offer a tell-a-friend form on my website. Is it safe? The Doctor Replies [...]
You Can be an Email Marketing Supergenius #211
#2.11: The “Design Flaw” Issue Great content only goes so far. Don’t wreck a solid newsletter by making elementary design mistakes. 1> Obscured Background 2> Off-the-Page Printing 3> Over-the-Top Advertising 1> Obscured Background Something as simple as a colored background can be a design faux pas. A colored background makes it impossible for readers to [...]
You Can be an Email Marketing Supergenius #210
#2.10: The “Recognition” Issue You get one second before your emails are deleted — unless the reader recognizes it as yours. 1> Connect It to Your Brand 2> Stay Consistent 3> Keep It in the Family 1> Connect It to Your Brand Your emails should be similar in look and style to your website. If [...]
Check Out My Book
Check Out My WOM Project
Work With Me
Learn to get people talking about your company, cause, or idea.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
