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The best possible org chart

We’re big fans if the Inverted Org Chart. Most companies show the CEO standing on top of management, who stand on the backs of the staff. Wrong message. The purpose of a company is NOT to support the executives. Our org chart looks like this: We all support our customers.  All staff supports the front-line […]

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Blow Their Mind, Man

The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures.  Do it surprisingly and generously.  Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]

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Do you really know what you’re talking about?

Plastic bags are bad for the environment. Paper is better. Right? Except for the facts that paper bags result in 2x more greenhouse gasses, 3x more energy, and 20x more water wasted. I honestly don’t have any strong opinions about this topic. But I do think most of us are lazy about learning real scientific […]

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Tell an epic story

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story […]

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We’re hiring Community Builders in Austin and Chicago

My company, GasPedal, and its brands, and, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. Community Builders at are researchers looking for new members or staff to join our family. You’ll track down kindred spirits, help them understand what we do, and […]

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Newsletter #1009: The “Lessons from an Amazing Software Trial” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When we tried out Bigcommerce, an e-commerce software and shopping cart service, we were surprised by their remarkable customer service throughout […]

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The No-Pants Problem

I want to buy from you.  But I’m not wearing any pants.  (Actually, I am. But my wallet is in some other room, in my work pants.) I get to your web site checkout. There’s only one way to pay: credit card. There’s no way I’m getting off that couch to find my pants with […]

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Joe Curry, Social Media Manager at Target

This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. Joe Curry has been a member of since 2009 as a part of McDonald’s roster. In 2011, he continued his membership as the Social Media Manager for Target. […]

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Another native advertising deception

Companies that sell native advertising are telling advertisers that it’s the most effective advertising ever. But … they are only reporting half the story — that lots of people view and share native advertising. Native advertising is fundamentally deceptive. Why? Its purpose is to trick people into viewing ads by disguising them as regular content. […]

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