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Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

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I shouldn’t have said yes to that.

I agreed to do a quick webinar. It wasn’t hard and I’ll get some nice exposure. But the hour I spent prepping for it was an hour I didn’t spend on my business. But I used up that creative energy on a one-time promo instead of building long-term systems. There was something else I could […]

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Stop subscribing prospective customers to your email updates without asking permission.

It’s rude. They will probably think you’re an asshole. You’re definitely going to lose the sale. Why? Because everyone knows that it’s common courtesy to only email after asking permission. Because nobody wants to buy from someone too stupid to use common courtesy or common sense.

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Free Underpants!

Fruit of the Loom gave away 5,000 pairs of new briefs to people on LinkedIn who got a new job in a fun campaign called Fresh Gigs. This is a stellar word of mouth promotion. Why? 1. It’s worth talking about. You’re going to share this story, if you get the briefs or if you […]

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Be an advocate for your customers

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of […]

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The best PR shows your product in action.

When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay.  This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]

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Newsletter: #981: The “Recruiting” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new talent, it’s easy to get buried in the pile of other job ads out there or […]

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The guest post trap (which can destroy your web site)

If you have a blog, someone (usually claiming to be a freelance writer) has approached you to write guests posts for your blog. They claim they just want to help you with free content or they want help promoting their career. Warning: It’s a trap, and you’re going to get screwed. How? Because most of […]

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