Last week we had an amazing conference called the Word of Mouth Crash Course. It was a fantastic day, the third in a series. But it wasn’t as big as we expected, and we discovered a critical reason why: We changed the name of the event — it used to be called Word of Mouth Supergenius [...]
A name with a bug, part 1
We were going to launch a site called WordofMouthMarketing.org. During the few months we were planning it, everyone kept saying WordofMouth.org — they kept dropping the word marketing. Even employees and contractors who were working on the project. That was a problem. If our own team couldn’t get the name right, how would our customers [...]
Give them an experience they’ll never stop talking about — and a reminder to re-start the talk
The Cameron Park Zoo in Waco, TX invites school and scout groups to spend the night camping in the zoo. It’s an amazing behind-the-scenes experience. More that just the camping, which is remarkable, you also get to feed a giraffe, pet a rhino, and hold a giant cockroach. Just as important: Every kid gets a [...]
What’s the simplest thing you can do to create a remarkable experience?
Subway gave us a kids meal in this nice reusable bag. We talked about it, we told people, we kept it, and we tell more people when our daughter carries it around. Probably cost them 30 cents — which is about 10 cents more than a throw-away box. But the conversations it starts are priceless [...]
35 ways to improve sales
Classic advice from e-commerce master Sam Decker, now CEO of Mass Relevance, originally published in 2004 and still relevant: Can I find that item I’m looking for? Tune your internal search engine to match top search terms to product pages. Put top sellers on home page. People buy on impulse or recommendation. Match the landing [...]
Be friendly
Want people to love your company? Be nice, say hello, give praise. One of my favorites — random compliments for users of MailChimp:
Marketing to kids. The right way.
I hate, hate, hate companies that market to my kids. I’m the guy who removes logos from stuff I buy so our family doesn’t turn into a walking billboard. But there is something you can do to reach my kids and make me happy: Teach them something. Teach them something that can be a family activity. [...]
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