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Show it, don’t say it

Check out this simple display in a toy store. The fun spinny toy is spinning, funly. It’s not sitting in a box on a shelf with all the other stuff. The manufacturer wins by helping its retailer do a better job of showing off the product. Lesson: Who do you need to tell your story […]

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Ed Nicholson, Director of Social Media at Tyson Foods

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we sat down with Ed Nicholson, Tyson Foods’ Director of Social Media and Community Relations. Ed is one of the pioneers of social media […]

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Keep people talking for years and years

My daughter is 4 years from getting braces. But the local orthodontist is doing an amazing job of staying top-of-mind. She loves to wear their t-shirts — where everyone else at school (including parents) see it. I wrote about them a year ago, and the technique is still going strong. If you have a long-term […]

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Are you asking or ordering?

If you want people to help you — ask them nicely.  Please and Thank You go a long way. This sign (at the Denver Science Museum) does a great job. It asks you to help — which makes you feel like a good person doing someone a favor. I bet it works a heck of a […]

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Newsletter #1004: The “Stuff You’re Not Using” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s a lot going on behind the scenes before you flick on the open sign and after your customers leave. With […]

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Lies about Native Advertising

There’s a ton of money to be made in native advertising. In fact, it’s the most profitable and growing form of advertising. It’s also fundamentally deceptive and dishonest. The definition of native advertising is “making your ads look like some other editorial content” — so people click on them, not knowing that they are ads.  […]

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Give it away — to the people who matter

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol.  And they’re stuck and bored. So magazine publishers put out stacks […]

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4 proper steps to follow up a sale

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback  Ask for reviews and sharing in social media Offer a discount for a future purchase  Try these four things and you’ll turn one-time […]

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