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Newsletter #1013: The “Signs” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can do a lot with a sign to make it more remarkable. Here’s how three companies used them to help […]

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Abby Klanecky on getting Dow Chemical’s scientists online

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This story features tips and advice from Abby Klanecky, Dow Chemical’s Director of Digital and Social Media. You can see her presentation on this topic from SocialMedia.org’s 2012 Member […]

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Newsletter #1011: The “Potty” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bathrooms are important. They can be the forgotten back corner of your store that your customers totally judge you on — […]

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And that’s exactly why I blog every single day…

Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the […]

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Toying with emotions will backfire

Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people […]

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Cute puppy + Genius word of mouth marketing from KLM

Do you want genuine, meaningful word of mouth?  Do something worth talking about.   P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.

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Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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We need an Operations Director in Austin

My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring an Operations Director at SocialMedia.org. It’s a fantastic place to work: interesting work, a meaningful mission, and positive culture. I’d be grateful if you could share […]

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