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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Every customer that leaves your store is going to talk to a bunch of people. It’s not hard to get them to talk about you.
Put a conversation-starter in their hands.
A matchbook, a key chain, a free sample, a hat, a menu, a magnet, a pencil, a catalog, a button, a snack, a flyer. Check out photo of the goodie bag I got from the Paul Frank store.
It doesn’t matter what it is. It just needs to cause them to say, “I was just at ________ and they gave me this.” Word of mouth achieved!
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Free give aways – create a buzz that can shake the rafters of conferences and customers. Recently I led a workshop at a conference and in the program description I added – all atendees will recieve a Free Gift. More participants arrived that I had free gifts for. I just mailed the gifts to those who did not recieve one. I have already gotten 3 new customers and that makes up for the give away!
Give away stuff (abundance mentality) people will hire you!
Very astute and very correct. As I always say, Little things mean a lot. Well done, Mr. Sernovitz!