Your marketing pitches are boring.
Why? Because they all talk about the same thing: the benefits and features of the product. No matter how good you make it, it gets repetitive.
Replace it with a simple, immediate reason to give you a try.
- Strip out everything and replace it with an ultra-easy do this now.
- If you make it easy enough, you’ll get the best answer: Sure, why not?
Great example: Errand-running service TaskRabbit reminded us that it was National Donut Day. So replied with, “Sure, why not?”