Each year Avery sets up a booth at the eBay Live! convention where you can print your own business cards for free. This is astonishingly clever.
1. There’s a reason to visit the booth. Folks at this event don’t usually have business cards, so they make it their first stop each year.
2. There’s a reason to tell your friends. They need cards too.
3. It has passive word of mouth. Each time you use a card, people see where you got it. You’re making recommendations, even when you’re not actively recommending.
4. It demonstrates the product. Too many exhibitors waste time on a stupid gimmick. This gets hundreds of people active in a true product demo.
Watch this video interview from the booth:
Wow. That’s awesome. We’re constantly trying to think of the draw factor for our booth – we’re slightly, ok gigantically smaller than Avery but the concept of draw still applies…