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Make it easier for me to be nice to you

When you send an Amazon gift card to someone, they get an email with the card and a link that says, “Would you like to send a thank you?”

Amazon's thank-you prompt after sending a gift card.

And guess what? Lots of people do.

The recipient feels good about the experience, and the sender feels even better. And all of this positive reinforcement makes folks that much more likely to show up next time to buy another card.

Email to a friend:

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Comments

  1. Mr Twenty Twenty and Victoria January 20, 2013 at 2:46 pm #

    Hi Andy,

    And we noticed too, those winners at Amazon, make it so your gift card balance NEVER expires.

    How rare is that?

    Have and amazing day!

    Mr Twenty Twenty and Victoria