More Great Stuff:
Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
A fantastic idea from Cheryl Tallman at Fresh Baby:
Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was never high), but I think it is result of people knowing what they will be getting from us.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:GasPedal: 
We'll help you get started with word of mouth and social media. Call us first for practical, how-to advice you can actually use.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Including a sample of the email newsletter… that’s a greta idea! People always includes samples of ebooks and other paid products, but never thought of including one for a “simple” newsletter sign-up form. Thanks!
Thanks for the tip Andy.
Getting good value out of our newsletter is crucial to keeping our members enthused with what we’re doing.