Tervis Tumblers are these insulated plastic drinking glasses that people in Florida are absolutely crazy passionate about. (It’s the kind of product that people give as gifts because they are so excited that they want you to like it too.)
After 60 years of selling the same product, how do they keep people talking about Tervis?
Local variations. Team colors. Personalization. Famous artists.
Sometimes it’s the frosting, not the cake.
You don’t need to reinvent the product to start word of mouth. You don’t need a radical breakthrough. You just need to think about the cosmetics that get people interested enough to mention it to their friends.
Tervis Tumblers are great! I use them all the time and wouldn’t hesitate to buy them for friends as a cheapo housewarming gift.