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It’s not about you. It’s about your customer.

Subaru BadgesSubaru gives their drivers these badges to stick on their car. Each badge shows their favorite activities. My dad got photography and kayaking.

Smart, smart, smart.

It’s not just another car dealer logo or “turbo.” It’s about the customer, not the car.

It makes your car into YOUR car — and gives you a reason to connect and converse with other Subaru owners.

Lesson: Community isn’t an online thing. It’s in the real world, and it only takes a few $1 stickers to start one.

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