More Great Stuff:
Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
One little fold changes this paper napkin into a sports jersey.
And it changes the price from $4 for 800 to $4 for 8.
You next big breakthrough is one idea away. But you’re never going to find it if you don’t start folding, crumpling, and rearranging things. It may already be right in front of you.
(Check out Jersey Naps for more examples.)
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:GasPedal: 
We'll help you get started with word of mouth and social media. Call us first for practical, how-to advice you can actually use.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
Neat thought Andy.
Often it’s something really simple which makes all the difference.
In the clutter of our lives it’s sometimes right there but we just don’t see it!!